Blog — ENTHUSED

66% of people say they're more selective than a year ago. That one number explains almost everything.

66% of people say they're more selective than a year ago. One number that explains four weeks of marketing trends.

Better ConsultingSeptember 11, 2026Marketing Strategy, Content Strategy, Social Media, Attention Economy, Brand Building

97% of organisations have been hit by an AI-facilitated attack. We're building agentic checkout on top of that.

97% of organisations have faced an AI-facilitated attack. The trust and fraud problem agentic checkout still has to solve.

Better ConsultingSeptember 10, 2026Agentic Commerce, Fraud Prevention, AI, Payments, Ecommerce

Resale is a $41.6B business and it's turning stores into venues.

Resale is a $41.6B business and experience-based spending is rising. Why physical stores are turning into venues.

Better ConsultingSeptember 9, 2026Resale, Retail, Experiential Marketing, Circular Economy, Consumer Trends

People want to hear from your warehouse team more than your CEO. The gap is 16% to 9%.

People would rather hear from frontline employees than executives, 16% to 9%. Who should really be the face of your brand on social.

The highest-ROI marketing job of 2026 is schema markup. I'm sorry.

Pages with structured data get cited 3.1x more in AI answers. The least glamorous marketing job of 2026 may have the best return.

Better ConsultingSeptember 7, 2026AI Search, SEO, Ecommerce, Structured Data, Digital Strategy

The most important conversations about your brand are happening where you can't see them.

The conversations that decide whether people buy from you happen in group chats you'll never see. How to earn a place in dark social.

Better ConsultingSeptember 4, 2026Dark Social, Community Marketing, Word of Mouth, Brand Strategy, Social Media

72% of consumers have affordability anxiety. Finding the dupe is now a flex, not an embarrassment.

72% of consumers feel affordability anxiety, and finding the dupe has become social proof. What that means for premium brands.

Better ConsultingSeptember 3, 2026Consumer Trends, Brand Strategy, Retail, Pricing, Marketing

US retail media is closing in on $70B. Every retailer you buy from is quietly an ad network.

US retail media is heading toward $70B. Every retailer you buy from is now a media company, and that changes how you plan.

Better ConsultingSeptember 2, 2026Retail Media, Ecommerce, Digital Advertising, Commerce Marketing, Media Strategy

91.9% of creators use AI. 56% of audiences are sick of AI content. Somebody is lying, and it's neither of them.

Nearly every creator uses AI, and most audiences are tired of AI content. The fix is simpler than it looks: label it.

Better ConsultingSeptember 1, 2026AI, Content Creation, Creator Economy, Marketing Strategy, AI Tools

76% of TikTok creators get under 1,000 views a post. The algorithm isn't broken — it's full.

76% of TikTok creators get under 1,000 views a post. The algorithm isn't broken. It's full.

Live shopping is a $14.6B business in the US. We spent a decade insisting Americans wouldn't do it.

US livestream ecommerce did $14.6B last year, up nearly 50%. The consensus that Americans wouldn't shop live was wrong.

Better ConsultingAugust 28, 2026Live Shopping, Social Commerce, Ecommerce, Retail Innovation, Commerce

Heineken is running phone-free parties. That's not a gimmick, that's a read on the market.

Heineken is betting on phone-free experiences. Why digital fatigue is a market, not a contradiction.

Brands were going to replace influencers with AI avatars. Then 96% of advertisers said no thanks.

Virtual influencers were supposed to replace people. Then 96% of advertisers passed. What went wrong, and where synthetic creators still fit.

One-off creator campaigns are the marketing equivalent of a first date where you propose.

44.9% of creators now prefer long-term partnerships. Why one-off campaigns treat a business like a billboard.

37% of people now start a search with AI. 49% have searched on TikTok. Google is still winning. All three are true.

Search didn't die. It split across AI, TikTok and Google. Four numbers that belong on the same slide, and what to do about them.

Better ConsultingAugust 24, 2026AI Search, SEO, Content Strategy, Digital Marketing, Gen Z

TikTok Shop is on track to do $23.4B in the US this year. Your website is not the storefront anymore.

TikTok Shop grew 68% in a year and is forecast to hit $23.4B in the US. Why your website is no longer the only storefront.

Better ConsultingAugust 21, 2026Social Commerce, TikTok Shop, Ecommerce, Retail Strategy, Live Shopping

The experiential stat everyone quotes has no study behind it. I went looking.

The 3:1 to 5:1 experiential ROI stat is in everyone's deck. I went looking for the study behind it. Here's what I found.

Half of all creators make less than $10K a year. We should probably stop calling it a career path.

48.7% of creators earn under $10K a year. What the creator middle class really looks like, and what it means for brands that hire them.

Your next customer might not be a person.

AI-driven retail visits jumped 4,700% while still making up under 0.2% of ecommerce traffic. Why agentic commerce is really a legibility problem.

Better ConsultingAugust 18, 2026Agentic Commerce, Ecommerce, AI, Retail Strategy, Digital Marketing

The most valuable thing on your feed right now is an unmade bed.

Brands are now asking creators to leave the mess in frame. Here’s why polish stopped meaning anything, and what proof of a person looks like instead.

Better ConsultingAugust 17, 2026Social Media Marketing, Content Strategy, AI, Creator Economy, Brand Strategy