Creator Economy — Blog

Nearly every creator uses AI, and most audiences are tired of AI content. The fix is simpler than it looks: label it.

76% of TikTok creators get under 1,000 views a post. The algorithm isn't broken. It's full.

Virtual influencers were supposed to replace people. Then 96% of advertisers passed. What went wrong, and where synthetic creators still fit.

44.9% of creators now prefer long-term partnerships. Why one-off campaigns treat a business like a billboard.

48.7% of creators earn under $10K a year. What the creator middle class really looks like, and what it means for brands that hire them.

Brands are now asking creators to leave the mess in frame. Here’s why polish stopped meaning anything, and what proof of a person looks like instead.