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Half of all creators make less than $10K a year. We should probably stop calling it a career path.

Half of all creators make less than $10K a year. We should probably stop calling it a career path.

48.7% of creators earn under $10K a year. What the creator middle class really looks like, and what it means for brands that hire them.

Better ConsultingAugust 19, 2026Creator Economy, Influencer Marketing, Creator Business, Marketing Strategy, Partnerships