Influencer Marketing — Blog — ENTHUSED

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Posts tagged Influencer Marketing

Brands were going to replace influencers with AI avatars. Then 96% of advertisers said no thanks.

Virtual influencers were supposed to replace people. Then 96% of advertisers passed. What went wrong, and where synthetic creators still fit.

Better ConsultingAugust 26, 2026AI Marketing, Influencer Marketing, Creator Economy, Brand Safety, Advertising Trends

One-off creator campaigns are the marketing equivalent of a first date where you propose.

44.9% of creators now prefer long-term partnerships. Why one-off campaigns treat a business like a billboard.

Better ConsultingAugust 25, 2026Influencer Marketing, Creator Economy, Brand Partnerships, Marketing Strategy, Creators

Half of all creators make less than $10K a year. We should probably stop calling it a career path.

Half of all creators make less than $10K a year. We should probably stop calling it a career path.

48.7% of creators earn under $10K a year. What the creator middle class really looks like, and what it means for brands that hire them.

Better ConsultingAugust 19, 2026Creator Economy, Influencer Marketing, Creator Business, Marketing Strategy, Partnerships