Work

Digital work and case studies

Every business is at a different point in its digital journey, so success looks different for each one. These case studies show how we matched the plan to the goal.

Aviation Manufacturer

Aviation · B2B Lead Generation

Lead Generation · Aviation Manufacturer

Driving qualified aviation leads with search and LinkedIn

Goal: Generate qualified leads from airlines, operators and aviation decision makers for the client's regulatory compliance solutions.

Approach: Over three years we built the client's audience across commercial aviation and business jets. Google search campaigns capture regulatory and competitive intent, while LinkedIn reaches senior decision makers across the aviation and technology sectors.

455

conversions in one month, up 90% month over month

$0.75

cost per conversion on regulatory intent search

1.1M

LinkedIn impressions at a $0.06 CPC

+78%

time spent with LinkedIn ads

Pennzoil Joyride Tundra

Increased Site Conversions · Pennzoil

Driving more visitors to the tools that lead to a purchase

Goal: Increase site conversions by driving more traffic to point-of-sale tools on the website.

Approach: Analytics showed most visitors were looking for four specific purchase tools. We built a test landing page that put all four in one place and used Facebook to drive precisely targeted traffic to it.

2.9M

landing page visits

+25%

engagement with conversion tools

+10%

time on site

Zaxby's restaurant at night

Increased Site Traffic · Zaxby's

Turning local searches into restaurant visits and online orders

Goal: Increase site traffic to grow awareness of restaurant offerings and online ordering.

Approach: People who found Zaxby's through social and search ads were using the store locator to find a nearby restaurant. We refined geo-targeting by DMA and city so ads delivered location recommendations directly.

3M+

site visits, up from 2.1M

+30%

site traffic in 3 months

3x

online ordering revenue growth

Spendefy

Improved SEO · Spendefy

Climbing search rankings for an online-first startup

Goal: Improve search engine rankings for common keywords.

Approach: As an online-first service, Spendefy needed more site traffic and stronger organic rankings. Alongside new content, we ran Google Ads search and display campaigns so they appeared in the most relevant searches.

+150%

site traffic after 30 days

#2

ranking for "spend" two weeks after launch

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