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Posts tagged Marketing Strategy

91.9% of creators use AI. 56% of audiences are sick of AI content. Somebody is lying, and it's neither of them.

91.9% of creators use AI. 56% of audiences are sick of AI content. Somebody is lying, and it's neither of them.

Nearly every creator uses AI, and most audiences are tired of AI content. The fix is simpler than it looks: label it.

Better ConsultingSeptember 1, 2026AI, Content Creation, Creator Economy, Marketing Strategy, AI Tools

One-off creator campaigns are the marketing equivalent of a first date where you propose.

44.9% of creators now prefer long-term partnerships. Why one-off campaigns treat a business like a billboard.

Better ConsultingAugust 25, 2026Influencer Marketing, Creator Economy, Brand Partnerships, Marketing Strategy, Creators

Half of all creators make less than $10K a year. We should probably stop calling it a career path.

Half of all creators make less than $10K a year. We should probably stop calling it a career path.

48.7% of creators earn under $10K a year. What the creator middle class really looks like, and what it means for brands that hire them.

Better ConsultingAugust 19, 2026Creator Economy, Influencer Marketing, Creator Business, Marketing Strategy, Partnerships