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66% of people say they're more selective than a year ago. That one number explains almost everything.

66% of people say they're more selective than a year ago. One number that explains four weeks of marketing trends.

Better ConsultingSeptember 11, 2026Marketing Strategy, Content Strategy, Social Media, Attention Economy, Brand Building

The most important conversations about your brand are happening where you can't see them.

The conversations that decide whether people buy from you happen in group chats you'll never see. How to earn a place in dark social.

Better ConsultingSeptember 4, 2026Dark Social, Community Marketing, Word of Mouth, Brand Strategy, Social Media

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