66% of people say they're more selective than a year ago. One number that explains four weeks of marketing trends.
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Search didn't die. It split across AI, TikTok and Google. Four numbers that belong on the same slide, and what to do about them.
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The 3:1 to 5:1 experiential ROI stat is in everyone's deck. I went looking for the study behind it. Here's what I found.
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Brands are now asking creators to leave the mess in frame. Here’s why polish stopped meaning anything, and what proof of a person looks like instead.
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