Event Marketing — Blog — ENTHUSED

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Posts tagged Event Marketing

Heineken is running phone-free parties. That's not a gimmick, that's a read on the market.

Heineken is betting on phone-free experiences. Why digital fatigue is a market, not a contradiction.

Better ConsultingAugust 27, 2026Experiential Marketing, Brand Strategy, Consumer Trends, Event Marketing, Community

The experiential stat everyone quotes has no study behind it. I went looking.

The 3:1 to 5:1 experiential ROI stat is in everyone's deck. I went looking for the study behind it. Here's what I found.

Better ConsultingAugust 20, 2026Experiential Marketing, Brand Activation, Event Marketing, Content Strategy, Marketing