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Posts tagged Consumer Trends

Resale is a $41.6B business and it's turning stores into venues.

Resale is a $41.6B business and it's turning stores into venues.

Resale is a $41.6B business and experience-based spending is rising. Why physical stores are turning into venues.

Better ConsultingSeptember 9, 2026Resale, Retail, Experiential Marketing, Circular Economy, Consumer Trends

72% of consumers have affordability anxiety. Finding the dupe is now a flex, not an embarrassment.

72% of consumers feel affordability anxiety, and finding the dupe has become social proof. What that means for premium brands.

Better ConsultingSeptember 3, 2026Consumer Trends, Brand Strategy, Retail, Pricing, Marketing

Heineken is running phone-free parties. That's not a gimmick, that's a read on the market.

Heineken is betting on phone-free experiences. Why digital fatigue is a market, not a contradiction.

Better ConsultingAugust 27, 2026Experiential Marketing, Brand Strategy, Consumer Trends, Event Marketing, Community