Brand Strategy — Blog

The conversations that decide whether people buy from you happen in group chats you'll never see. How to earn a place in dark social.

72% of consumers feel affordability anxiety, and finding the dupe has become social proof. What that means for premium brands.

Heineken is betting on phone-free experiences. Why digital fatigue is a market, not a contradiction.

Brands are now asking creators to leave the mess in frame. Here’s why polish stopped meaning anything, and what proof of a person looks like instead.