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Posts tagged AI Search

The highest-ROI marketing job of 2026 is schema markup. I'm sorry.

The highest-ROI marketing job of 2026 is schema markup. I'm sorry.

Pages with structured data get cited 3.1x more in AI answers. The least glamorous marketing job of 2026 may have the best return.

Better ConsultingSeptember 7, 2026AI Search, SEO, Ecommerce, Structured Data, Digital Strategy

37% of people now start a search with AI. 49% have searched on TikTok. Google is still winning. All three are true.

37% of people now start a search with AI. 49% have searched on TikTok. Google is still winning. All three are true.

Search didn't die. It split across AI, TikTok and Google. Four numbers that belong on the same slide, and what to do about them.

Better ConsultingAugust 24, 2026AI Search, SEO, Content Strategy, Digital Marketing, Gen Z